So who is Second Earth and what are you all about?
Good question. I’m not sure how much time you have so I’ll give you the short version and then the longer version. Because I’m considerate like that ;). Here’s the short version.
At Second Earth we don’t just make the best, non-slip yoga mat in Australia. We make a commitment to the planet with each and every mat we produce. 100% natural rubber and jute, 100% sustainability, 100% eco-friendly, 100% non-toxic, ethically sourced material, amazing durability, carbon neutral delivery. These are just some of the reasons you can feel good about buying (and why we love producing) the best eco yoga mat in Australia.
And now here’s the longer version for those of you who just can’t get enough. And I don’t blame you. It’s pretty awesome.
Second Earth is a new business located in Coogee, in Sydney’s Eastern Suburbs. We’re inspired by the Aussie beach lifestyle and the growing consciousness in society about health, wellness and the choices we make.
Like so many great people out there, we’re inspired to live a more balanced life. For us, it’s all about keeping fit and regular yoga practice. Yoga’s about good mental, physical and spiritual health. And for this reason, we were surprised to learn that the PVC yoga mats we previously used were actually toxic to our health. To be honest, if it wasn’t for my wife being pregnant, we probably wouldn’t have realised just how bad PVC mats are!
Every day we see people carrying around their PVC yoga mats and wonder if they know just how bad PVC is for them, their children and the environment. PVC (polyvinyl chloride) is known to be toxic at every stage of its life cycle. We can be exposed to these toxins through inhalation and skin contact. And the results of long-term exposure can actually be devastating. Pretty scary stuff.
If that wasn’t bad enough, PVC isn't biodegradable either, so your PVC yoga mat will end up in landfill long after you and I have left this planet.
With all this in mind, we decided to combine our passion for fitness, healthy living, yoga and the environment, to create a business that would make a difference.
And this became our mission – to create a yoga mat that’s 100% eco-friendly and completely safe for anyone to use. But also, one that outperforms any other mat we had ever used. We weren’t willing to compromise on comfort, style, performance or durability at all, so there’d be no excuses when it came to choosing between a Second Earth eco yoga mat and any alternative.
So we started working with the best manufacturers to design and create the ultimate yoga mat.
Where we landed is a yoga mat that’s made from natural tree rubber and jute fibres and is completely free of PVC and plasticisers. The natural rubber is sustainably and ethically sourced from Vietnam and the jute fibres are harvested from Bangladesh. These materials are incredibly durable. And the best part is that they have amazing anti-slip qualities. Lots of yoga teachers here in Sydney and around Australia have tested our mats, then bought them because they’ve been completely blown away by how well they perform, particularly from a non-slip perspective. The extremely grippy surface allows you to push through each pose with complete confidence and perfect technique.
All natural products and no harsh chemicals mean our yoga mats are safe for children, pregnant women and the environment. Not to mention the manufacturers who aren’t exposed to any toxic chemicals during the production process.
What we also love about our yoga mats (and what our customers keep telling us) is their distinctive look and earthy feel thanks to the all-natural materials. It’s a bit like practicing yoga on your own little piece of earth – your Second Earth. See what I did there? Nice little play on words I thought.
So there it is, that’s the longer version of how Second Earth came to be and why you can feel good about buying (and why we love producing) the best eco yoga mat in Australia.
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P.S. Your studio cred is going to sky rocket when you're seen downward dogging on one of our cutting-edge mats ;)